Media Consolidation Essay Example | Topics and Well Written Essays - 1500 words

Media Consolidation - Essay Example This paper will discuss the 360 deal and what it means to both the artist, the recording companies, and the public at large. There are some shades of the past here. There was a time when the recording artist wrote a contract with the record company, only to receive the amount of the contract, no matter how big the artist got or how popular the song. Many of these artists died poor. Are artists headed into the same kind of contract(Hoffman, 2010). The entertainment industry will never be what it has been again, it is changed forever. In the past, the artist gave up the rights to the recordings that were made to the record industry. The artist usually got advanced royalties and the record companies paid the cost of production. This worked good for the record companies until the decline of records, now there must be some kind of transition in the business (Hoffman, 2010). There are actually two types of 360 deals out there right now. In the first case, the record company will continue to control the profit from the sale of the artist's recordings and related products but will gain a percentage funding from the artists other revenue streams. In this case, the labels non-record income from these other income streams is small and amounts to an override percentage. The labels argue in this case that what they do is driving all the other income streams as well and this percentage will allow them to drive more development for the artists (Weaver, S. 2007). The second type however, is a much bigger deal. In this, the record company participates in non-record income. They partner with the artist in profit and decision making. This might get the record companies net incomes as high as 50%. The newer artists, similar to those so many years ago would have no strength against a contract like this one. The label has all the power in this case. These artists need to be sure to have a good lawyer to negotiate these deals (Weaver, 2007). Needless to say, this is very controversial. Is this just a way for the record companies to increase revenues during a time when record sales are at their lowest The artists see it as one more attempt to see the artist as income instead of managing their business well. There is also the feeling the music becomes less important as each of the labels brands the artist in order to bring about more interest. The labels argue that this kind of a deal allows them to make more money and therefore they can take on more unknown and new artists. This says this gives them the chance to work with the artist longer and staying for the long haul. Making a decision as an artist to sign or not to sign a 360 deal has become complicated. The whole point of a 360 deal is for the record company to get a cut of the revenue streams that an artist creates. There is question here as to whether the record labels have the expertise to manage all of these kinds of revenue streams. If not, then the artist will pay the record company and someone else to manage their business. There are also decisions about percentages and how much money that actually leads to. Attorneys need to be involved to be sure that the deal that is being signed is the deal they think it is. (McDonald, 2010). There are, of course, pros and cons to every deal. Many say that the 360 deal allows a record company to spend some time and money scouting

SLP - 5 ENTRY INTERNATIONAL MARKET SELECTION AND MARKET Essay

SLP - 5 ENTRY INTERNATIONAL MARKET SELECTION AND MARKET - Essay Example This study looks into the entry strategies that the company employs in new markets, especially the strategies that the company used in selecting the Chinese market. According to Wang (2008), coco cola entered the Chinese market in 1979 and ever since has been one of the most trusted brands in China China is one of the largest economies in the world, with its market dominating in the world market system. Every company would like to have a link with Chinese economy due to various economic factors. Coca cola in this case has used its internationalization approach to thrust its brands into the Chinese market with a characteristic transitional organization that integrated a responsive framework with the global entry strategy. It is important to note that the major strategy that the company used, as described by Wang (2008), is that achieving high expansion using the economies of scale principle and adopting to the needs of the Chinese. In the end of every marketing program, the company is known to establish an independently owned foreign subsidiary. One of the major experiences of the company in China is that, as stated by Piercy (2009), at some point, the transaction costs of executing, enforcing and writing contracts in a foreign country through the market may be higher than the cost of internationalizing the market. In this case, therefore, the company has opted to use its internationalization approach to expand its product niches to the extreme regions of Chinese market. Based on the company’s long history in China, the company has experienced myriad competition from like-companies in the highly versatile Chinese local market environment (Wang, 2008). The company has gained many experiences and marketing ability that does exceeds external circumstances hence its survival in the Chinese market thereby capturing the largest beverage market share among the multinational

Peer Violence Essay Example for Free

Peer Violence Essay Peer violence/abuse is something that takes place in the everyday life of some people and their families. Peer violence/abuse is when a person undergoes improper or unfair physical or verbal maltreatment, injury, sexual assault, violation, unjust practices, wrongful practice or custom, offense, and crime. There are many different types of peer violence such as verbal, physical, cyber bullying, and social alienation. As you continue to read you will better understand the effect, consequences (in school and out of school), and examples of peer violence. Youth violence has played a big part of everyday life for some; youth violence includes bullying, punching, slapping, verbal abuse and using weapons, towards another. These violent acts are a disruption to people’s lively-hoods and to the learning process. The most serious effect that youth violence has on people is death and injury; most students are victims of homicides in the schools and suicides at home. Most of these deaths occur before, after, or during lunchtime. Other victims can be examples of nonfatal injuries like cuts, broken bones, bruises and even gunshot wounds. Some can even have a long-term effect on a person emotionally/mentally, a person can suffer depression, fear other people, anxiety and even post-traumatic stress which does not just effect the person but it also effects the persons immediate family and close friends. Peer violence can affect the way a child lives and their lives, they will feel shame for being a victim and won’t tell anybody what’s going on and could be afraid that the problem might escalate if they do tell a trusted adult. In recent news, in Southern Las Vegas two brothers were sentenced to jail and correctional facilities for the bullying of a disabled boy who attended their school. The boys had one of their friends record the attacking of the boy and posted it on YouTube. One of the boys was sentenced to 12 months of probation and 40 hours of community service while the other was sentenced to serve time at Spring Mountain Youth Camp with supervision until released. Consequences are one of the things many people do not think about before they began bullying each other or began attacking one another. In most schools a punishment is 3 to 6 days of suspension and even a court date with the victim. In Las Vegas depending on your age you can get anything from probation to 30 days in a juvenile correction center or a correctional center such as boy’s town or Spring Mountain Youth Camp. http://en.wikipedia.org/wiki/Columbine_High_School_massacre#Medication\ http://www.modernmom.com/article/the-effects-of-school-violence-on-victims http://www.modernmom.com/article/the-effects-of-school-violence-on-victims

Artificial Intelligence :: Essays Papers

Artificial Intelligence The computer revolution has influenced everyday matters from the way letters are written to the methods in which our banks, governments, and credit card agencies keep track of our finances. The development of artificial intelligence is just a small percentage of the computer revolution and how society deals with, learns, and incorporates artificial intelligence. It will only be the beginning of the huge impact and achievements of the computer revolution. A standard definition of artificial intelligence, or AI, is that computers simply mimic behaviors of humans that would be regarded as intelligent if a human being did them. However, within this definition, several issues and views still conflict because of ways of interpreting the results of AI programs by scientists and critics. The most common and natural approach to AI research is to ask of any program, what can it do? What are the actual results in comparison to human intelligence? For example, what matters about a chess-playing program is how good it is. Can it possibly beat chess grand masters? There is also a more structured approach in assessing artificial intelligence, which began opening the door of the artificial intelligence contribution into the science world. According to this theoretical approach, what matters is not the input-output relations of the computer, but also what the program can tell us about actual human cognition (Ptack, 1994). From this point of view, artificial intelligence can not only give a commercial or business world the advantage, but also a understanding and enjoyable beneficial extend to everyone who knows how to use a pocket calculator. It can outperform any living mathematician at multiplication and division, so it qualifies as intelligent under the definition of artificial intelligence. This fact does not entertain the psychological aspect of artificial intelligence, because such computers do not attempt to mimic the actual thought processes of people doing arithmetic (Crawford, 1994). On the other hand, AI programs that simulate human vision are theoretical attempts to understand the actual processes of human beings and how they view and interpret the outside world. A great deal of the debate about artificial intelligence confuses the two views, so that sometimes success in artificial intelligence's practical application is supposed to provide structured or theoretical understanding in thi s branch of science known as cognitive science. Chess-playing programs are a good example.

A look at Starbucks’ marketing strategy Essay

We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company† – Howard Schultz, CEO of Starbucks Coffee. This quote from Schultz could be the â€Å"magic† that has separated Starbucks from the every other coffee shop; an attitude of marketing which is inspired by the company’s commitment. The successful marketing strategies which Starbucks employs are definitely of interest to anyone interested in business marketing can learn about. Serving coffee is a common part of any restaurant business, but a successful marketing mix will cause a common product to become uncommon and unique to the consumer. A marketing strategy for a company requires commitment from the company with all departments and employees working together towards the same goal. This should be a philosophy which is applied to the entire organization, not simply an idea that is applied to the marketing department. The two main functions of the marketing strategy are to identify the target market, and develop a successful marketing mix for that target market. Within the marketing mix are four essential components: product, place, promotion, and price. Starbucks Coffee Company has developed a marketing mix which has proven to be exceptionally successful for over 40 years. Starbucks opened in 1971 by owners who developed a passion for dark roast coffee, and that was basically the main product that was sold in the stores. After about a decade of selling coffee beans, the owners allowed Howard Schultz to join the company as the firm’s Director of Retail Operations and Marketing. While on a trip to Italy, Schultz came across the Italian â€Å"coffee culture† which intrigued his interest; a cafà © where people would gather, socialize and spend time in leisure. Schultz believed this â€Å"coffee culture† could be replicated in the United States serving the Starbucks brand of dark roasted coffee and adding espresso drinks to the menu. This concept was rejected by the founders of Starbucks, and eventually  Schultz bought the company, and proceeded to build it into the largest retail coffee shop chain in the world. The product line of coffee was expanded to include espresso drinks such as lattes and cappuccinos; and as the company grew, the drink choices also grew to meet the consumer’s needs. Starbucks is known for having store locations everywhere in the world; even to the point of shops across the street from one another. Beginning in neighborhoods or in rural areas, and expanding to high traffic areas such as New York City; a Starbucks Coffee Shop may be found in or very near any city in the United States. Within the â€Å"place† of the marketing mix, one considers the type of stores as important as the location. The majority of Americans have two main â€Å"places† where time is spent, either at work or at home. With Schultz’s vision of the coffee shops that inspire the customers to consider Starbucks his or her â€Å"third place†, all of the shops have the brand of ease and comfort. Designed to be cozy and comfortable, the store decor of every shop is similar, if not identical: big easy chairs and sofas, tables for customers to gather at, high top counters with plenty of electrical outlets for those who take advantage of the free internet, and music playing which adds to the ambiance. Some locations actually have a burning fireplace to warm the atmosphere during the winter months. It is very rare for one to see a promotional advertisement for Starbucks Coffee in a magazine, newspaper, billboard, television commercial, or any other typical advertising campaign. Starbucks used the marketing strategy of â€Å"word-of-mouth† advertising; allowing the high quality of products and the legendary service promote the brand. This tactic has played a huge part in making Starbucks Coffee Company a success. The front line Barista (coffee artist) has been trained not only to prepare specialty coffee drinks, but to include the art of providing â€Å"legendary service† to the customer. This strategy includes promotion of personalized service by learning customer’s names, specific drink preferences, customer’s occupations, and often personal information concerning the customer’s family  and life events. In the beginning, the company’s mission statement was: â€Å"To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.† Now, Starbucks has added to the mission statement: â€Å"To inspire and nurture the human spirit – One person, One cup, and One Neighborhood at a time.† With all employees working with the company’s mission in mind, the brand is promoted on a daily basis. In no way, shape, or form has Starbucks offered a competitive pricing for the products sold in the stores. One may consider the â€Å"experience† of the Starbucks brand to be included in the price of the products. As stated above, with all front line Baristas working with the company’s mission statement as a guideline, the consumer is purchasing a cup of coffee with the experience of personalized legendary service. While the descriptions of Starbucks Coffee Company’s marketing mix did not include the target marketing objective, Starbucks’ target market includes anyone who is willing to pay a premium price for the â€Å"Starbucks Experience.† This decision was made with extensive strategic planning, and with the knowledge that using a unique marketing program such as this was a huge risk in being successful. A good summary about the marketing success of Starbucks is this quote by Howard Schultz, CEO of Starbucks: We establish the value of buying a product at Starbucks by our uncompromising quality and by building a personal relationship with each customer. The marketing mix that Starbucks Coffee Company developed is unique, unconventional, somewhat risky, but most importantly, extremely successful for over 40 years.

Ordinary Men Book Review Essay - 976 Words

Ordinary Men Christopher Browning describes how the Reserve Police Battalion 101, like the rest of German society, was immersed in a flood of racist and anti-Semitic propaganda. Browning describes how the Order Police provided indoctrination both in basic training and as an ongoing practice within each unit. Many of the members were not prepared for the killing of Jews. The author examines the reasons some of the police members did not shoot. The physiological effect of isolation, rejection, and ostracism is examined in the context of being assigned to a foreign land with a hostile population. The contradictions imposed by the demands of conscience on the one hand and the norms of the battalion on the other are discussed. Ordinary Men†¦show more content†¦In fact, their capacity to murder was so great; they overwhelmingly surpassed the expectations of even the Nazi leaders. The members of the Reserve Police Battalion 101 were influenced and conditioned in a general way and filled in particular with a sense of their own superiority and racial relationship. The aspect of Jewish inferiority, peer pressure and sense of duty therefore turned many of the police battalion into murderers. Browning suggests that given the same or similar circumstances, a similar number of ordinary men would experience the same results. The main sources for this book consist of archival documents and court records of the Holocaust. The specific testimony, court records, investigation records, and prosecution documents of members of the Reserve Police Battalion 101 members are used as sources. In this book, Christopher Browning shows in minute detail the sequence of events and individual reactions that turn ordinary men into killers. His arguments make sense. He makes no unwarranted assumptions. 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Facts of the Pre-Historic Predator Hyaenodon

Name: Hyaenodon (Greek for hyena tooth); pronounced hi-YAY-no-don Habitat: Plains of North America, Eurasia, and Africa Historical Epoch: Late Eocene-Early Miocene (40-20 million years ago) Size and Weight: Varies by species; about one to five feet long and five to 100 pounds Diet: Meat Distinguishing Characteristics: Slender legs; large head; long, narrow, tooth-studded snout About Hyaenodon The unusually long persistence of Hyaenodon in the fossil record--various specimens of this prehistoric carnivore have been found in sediments dating from 40 million to 20 million years ago, all the way from the Eocene to the early Miocene epochs--can be explained by the fact that this genus comprised a large number of species, which ranged widely in size and enjoyed a nearly worldwide distribution. The largest species of Hyaenodon, H. gigas, was about the size of a wolf, and probably led a predatory wolf-like lifestyle (supplemented with hyena-like scavenging of dead carcasses), while the smallest species, the appropriately named H. microdon, was only about the size of a house cat. You might assume that Hyaenodon was directly ancestral to modern wolves and hyenas, but youd be wrong: the hyena tooth was a prime example of a creodont, a family of carnivorous mammals that arose about 10 million years after the dinosaurs went extinct and went extinct themselves about 20 million years ago, leaving no direct descendants (one of the biggest creodonts was the amusingly named Sarkastodon). The fact that Hyaenodon, with its four slender legs and narrow snout, so closely resembled modern meat-eaters can be chalked up to convergent evolution, the tendency for creatures in similar ecosystems to develop similar appearances and lifestyles. (However, bear in mind that this creodont didnt much resemble modern hyenas, except for the shape of some of its teeth!) Part of what made Hyaenodon such a formidable predator was its almost comically oversized jaws, which had to be supported by extra layers of musculature near the top of this creodonts neck. Like roughly contemporary bone-crushing dogs (to which it was only distantly related), Hyaenodon would likely snap the neck of its prey with a single bite, and then use the slicing teeth in the back of its jaws to grind down the carcass into smaller (and easier to handle) mouthfuls of flesh. (Hyaenodon was also equipped with an extra-long palate, which allowed this mammal to continue breathing comfortably as it dug into its meal.) What Happened to Hyaenodon? What could have edged Hyaenodon out of the spotlight, after millions of years of dominance? Thebone-crushing dogs referenced above are possible culprits: these megafauna mammals (typified by Amphicyon, the bear dog) were every bit as lethal, bite-wise, as Hyaenodon, but they were also better adapted for hunting scurrying herbivores across the wide plains of the later Cenozoic Era. One can imagine a pack of hungry Amphicyons denying a Hyaeonodon its recently killed prey, thus leading, over thousands and millions of years, to the eventual extinction of this otherwise well-adapted predator.